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THIS IS
HERBAL

– HOUSE –

LONDON’S NEW WORKSPACE FACTORY BUILDING. UNIQUE, DESIRED AND DELIVERED FOR YOU IN 2017.

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THE HERBAL HOUSE STORY

Central London’s original industrial workspace building.  Coming 2017.

Herbal House celebrates its industrial past rather than conceals it, nothing is lost and nothing is stripped out.

The former print works creates an environment that’s modern yet gives a nod to its notable history – workspace and amenity that is creative and contemporary. Located in London’s hub for digital, design and creative business this outstanding building now presents a unique industrial workplace where you can develop your company’s spirit and soul;

It’s a place of pure aesthetics with bespoke design features that showcase all the original facets of the building alongside the new tech enabled principals that make it a special opportunity.

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HISTORIC TIMELINE

The building was crafted for industry, and revived for business of today. Herbal House has a history steeped in print and design. Formally known as Back Hill and Reveille House, it is a living piece of British media history with a coloured past at the forefront of the creative industry. Originally constructed in 1928 for the Daily Mirror as their print press headquarters, the building has played many roles in its lifetime: an artist’s studio, a backdrop for influential music videos, and home to The London School of Printing at Central Saint Martins.

1928

Daily Mirror receive planning to build new print-works on the site of a timber yard.

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1930

Daily Mirror move into their new two-storey Back Hill production offices.

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1939

The third and fourth floors are completed.

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1940

Paper rationing during WW2 meant that circulation was restricted by law and the Daily Mirror had only four pages. There was so much spare capacity that, when the Daily Sketch was bombed out, it was printed at Back Hill for some time, along with the racing paper Sporting Life.

1945

The building becomes known as Reveille House after Daily Mirror acquire the Reveille weekly journal.

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1949

The London School of Printing and Graphic Arts move into the upper floors on a 35 year lease.

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1953

Production at the Back Hill plant helps the Mirror reach a record 7 million in circulation.

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1960

The building is renamed Herbal House after the last of the presses are removed and Holborn Studios arrive. The building becomes a hub for photography and film production.

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1970s

Seminal photographers Brian Duffy, Donovan and Lartigue all photographed at the building.

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1971

Around 7,300 art students passing through the building per week producing art, fashion and graphics.

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1980s

Actors, musicians and politicians all photographed at Herbal House and iconic music videos produced.

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1986

The seminal videos for Robert Palmer’s Addicted to Love and Frankie Goes To Hollywood’s Welcome to the Pleasuredome were shot in the cavernous basement.

1991

Holborn Studios relocate after a delivery of heating oil overflowed 1,000 gallons through the basement.

2016

Allied London creates Herbal House in partnership with Aerium; modern workspace with a nod to the iconic heritage of the building.

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360 TOUR

360° VIEW: Experience every floor of Herbal House in the immersive 360° viewer below. Navigate your way from the basement up to the 6th floor. The building is to be redeveloped to flexible shell and core specification complete with structure, floors, weather-tight external envelope, stairs, lifts and toilets. The specification facilitates a choice of workspace design by the occupier and an array of space fit-out options and associated M&E strategies. The 360° views give a guide on how the shell can be tailored to suit the needs of your business.

360° Viewer Controls:  Tap and drag to tilt view.

Use up and down arrows to move through the floors of Herbal.

+ and – to zoom in and out

WORKSPACE

Herbal House is a new concept of flexible workspace, reviving one of London’s most iconic pieces of industrial architecture. The re-design and refurbishment of the Herbal House has been influenced by its location, environment, future uses and to maintain the fabric of the building itself, thereby creating a new standard of industrial based workspace in central London. In total Herbal House will comprise 115,000 sq ft of space, with over 100,000 sq ft devoted to workspace.

Arranged over ten floors with flexible floorplates from 2,800 sq ft to 15,000 sq ft that will accommodate one occupier or multi occupier options. Features will be stripped back to the original materials and made good to maintain the unique character of the building. Original features will be retained and refurbished meaning that the heritage of Herbal House can be celebrated while creating spaces that have all the key features of a modern workspace.

INNOVATION

INNOVATIVE DISTRICTS AND CREATIVE CLUSTERS

Urban geographies can be instrumental in strengthening the competitive advantages of specific companies and clusters – the ‘Golden Triangle’ is a case in point. Clusters of tech and creative firms centred in Shoreditch and Kings Cross have not only been succeeding for the past several years but thriving; they’re sparking business expansion as well as residential and commercial growth in the city; making London the innovation capital of Europe. In 2015 holiday tech giants Airbnb took the step of moving from their moderately sized Shoreditch premises, into a larger warehouse conversion in Clerkenwell.

This move appears to be a common thread appearing with tech/creative players looking to upscale in a thriving location which is quintessentially British fused with a modern perspective. Herbal House is at the epicentre of this new innovation eco-system, it’s in the best possible position to accelerate business growth; an exceptional building in an exceptional location.

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GETTING ABOUT

Bike

There’s been a revolution in the number of people cycling to work in Britain over the past decade. So whether you’re a seasoned pro or just starting out Herbal House is ideally positioned to enable you to cycle to work.

Tube

If you need to get around London then there’s no better way than underground, with access to seven of the main Underground lines within walking distance you truly are connected to every corner of the city.

Train

Herbal House is ideally positioned for national rail travel, either walking to Farringdon, Kings Cross, Moorgate or Old Street or hopping on the tube to get to one of the main stations within just five minutes travel.

Bus

Busses run throughout Clerkenwell and Farringdon 24 hours a day and there are stops directly around Herbal House, so for the easiest form of transport the bus is the best option.

Driving

Only six minutes to the inner London ring road (A501) and located in between Clerkenwell Road (A5201), Farringdon Road (A201) and Grays Inn Road (A5200). Herbal House is in the centre of London with all the ease of access you could wish for.

Air

Need to take off, then you can get to one of the international London airports within 29 minutes if needed.

CROSSRAIL 2018

Sitting at the centre of this booming neighbourhood Herbal House is in a striking central London location – and it’s about to get even better. The arrival of Crossrail in 2018 will connect over 40 stations with trains every two and a half minutes, making travel easier, quicker and more direct. The new line will link the capital’s major commercial and business districts – Heathrow, the West End, the City and Canary Wharf – more effectively than ever before; making Herbal House a superconnected hub of London. Herbal House could be your next state of the art flexible workspace.

OVER 140 TRAINS PER HOUR THROUGH THE FARRINGDON INTERCHANGE.

Reading

57 mins

Slough

36 mins

Heathrow

32 mins

Paddington

8 mins

Bond Street

4 mins

Tottenham Court Road

2 mins

Farringdon

Liverpool Street

2 mins

Whitechapel

5 mins

Canary Wharf

8 mins

Stratford

10 mins
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OUR TIPS

Here’s our list of top tips around Herbal House. Whether you’re looking for a statement venue for dinner, a quick bite to eat for lunch, or after work drinks; we’ve got you covered.

SMITHS OF SMITHFIELD
Exmouth Market
The Modern Pantry
Prufrock
The Zetter Townhouse
Granger & Co
Leather Lanes Market

Allied London are an award-winning UK company focused on a simple single vision

– to create inspiring places that dynamically change the ways in which we work and live in Britain. With energy and dedication, they devise, design and deliver landmark mixed-use real estate developments, buildings and concepts in London, Manchester and Leeds. With three offices in three key cities they have a strong, dynamic team with diverse and creative experience in the business of property, finance, design, marketing and the arts.

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Aerium is an established pan-European real estate investment manager specialising in commercial property. It manages private equity real estate funds in continental Europe, as well as separate mandates for institutional clients.

Since 2003, Aerium has launched 16 closed-ended funds and created value through the acquisition, financing, development and management of commercial properties throughout Europe, Turkey and North Africa, as well as offering advisory services for all real estate assets types. By combining real estate know-how with financial and analytical skills the experienced team, and joint venture partnerships, offer a wealth of expertise.

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Herbal House gives you more possibilities, more choices and more control over the workplace you need. We have a flexible approach to a dynamic building.

Michael Ingall - CEO of Allied London

For any enquiries please contact us

Katie Sommer
t: 020 7399 5125
e: katie.sommer@eu.jll.com

Jeremy Attfield
t: 020 7399 5675
e: jeremy.attfield@eu.jll.com